Crystallizing public opinion is a book written by edward bernays and published in 1923 it is perhaps the first book to define and explain the field of public relations bernays defines the counsel on public relations as more than a press agent someone who can create a useful symbolic linkage among the masses appropriate messages should be crafted based on careful study of group psychology and disseminated by not merely purveying but actually creating news he gives examples from his early. Crystallizing public opinion is about the art and science of public relations bernays shares with us a wealth of knowledge about his lifes work this edition has an introduction by stuart ewen that includes an exclusive interview with bernays in 1990 a timeless masterpiece. When crystallizing public opinion was written in 1923 it became the first book lengthdiscussion of the scope and function of professional public relations and of its practitioner the counsel on public relations in it i described an activity which concerns itself with the relations between an enterprise and the publics which it serves and. Program developed for psychological command to change and crystallize public opinion 1create a small window of doubt or uncertainty 2develop doubt through targeted questions
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