In the third book in her entrepreneur journeys series positioning how to test validate and bring your ideas to market sramana mitra offers a close look at the process of sculpting your idea into a sharply defined go to market strategy clarity mitra confirms is the ultimate tool in building a successful business. Previous page entrepreneur journeys volume 3 positioning how to test validate and bring your idea to market at the beginning of 2009 i found myself without a vp of marketing in a young start up company and a new product coming out of the door that would radically change the positioning of the company. Entrepreneur journeys v3 positioning how to test validate and bring your idea to market contractor workshops positioning the third book of his series how to test verify and markets for their ideas sramana mitra is a certain go to market strategy offers an intimate look at the process your idea of sculpture. Browse more videos playing next. Sramana mitra brings context to the positioning conversation when i first start reading sramana mitras third volume of her entrepreneur journeys series called positioning how to test validate and bring your idea to market i thought it was going to be a book about how to differentiate and position your business product or service
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