Franchising is a way of doing business that allows business owners to take advantage of brand recognition a vast knowledge base and assistance with business planning marketing accounting customer relations and more because of the countless benefits it offers one in seven businesses in the united states is a part of a franchise. Franchising fundamentals basic principles to know its a methodology not an industry franchising is a methodology its the methodology of choice for business owners the franchisor owns the brand in franchising the person or entity that owns the brand trademark and the intellectual . Fundamentals of franchising fourth edition 2015 479 pages 7 x 10 paperback pc 5620152 written by a team of experienced franchise law attorneys this practical guide helps lawyers and nonlawyers alike understand the key aspects of franchise law from a wide range of practice specialties and viewpoints book. The aba forum on franchising has updated its book and provides the basics of franchise law in one volume the new edition of fundamentals of franchising is charged with definitions tips and
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